Big data: The importance of big data in the company

Today, regarding the fundamental role that data has played in our daily lives, large information banks have been built, in which we can find and consult data and information from multiple sources, and from practically any social aspect that we want to consult.

This is where the concept of big data was born, whose exponential popularity and usefulness in recent years have put it in the sights of large companies. Here we will explain in detail what we mean when we talk about big data and why it could be useful and important within your company.

What is Big Data?

Also known as Big Data, big data is large amounts of information, and when we refer to large, they are huge amounts, to the point that the usual database and table manipulation systems are simply incapable of processing such amount.

Now you are surely wondering where does so much information come from? The answer is simple: “from everywhere”. Today we have digital devices in almost every aspect of our daily lives, it is very easy to collect information in an automated way. The simplest example is our mobile devices. For example, the search data we do can be easily collected. Another slightly less well-known example is that related to mass transit turnstiles, since thanks to these, it is possible to carry out not only control so that only those who have paid their ticket can pass, but also serve to keep a record of how many People enter at a certain time at each station, which is very useful to have a general map of the flow of passengers, to adjust the frequency of buses and routes so that the service is more efficient.

Because they are important?

The importance and usefulness of data are not new this need to store and preserve information was what ended prehistory and gave way to the history of humanity.

What has generated a boom in this area at a business and government level in recent years is the reduction of costs in the process of collecting, transforming, loading and storing data, thanks to the mass use of the Internet, technological tools and electronic devices. which allows having a much broader vision of different problems.

Within your company, the data already has great relevance, even if you do not know it, since regardless of the area of ​​the market to which you dedicate yourself, you already manage different databases, such as clients, in which you can find information of contact, or for example about your suppliers, or perhaps a history of the income and expenses of the company.

The macro data will help us to consult this information several times a day, it will be your guide to make certain decisions within your company, with a speed never seen before, covering large volumes of information, which will provide greater security and reliability.

In which aspects of my company could I apply Big Data?

As we have insisted in this article, data helps us to have an objective vision of certain situations or problems in the real world. The more data and information we have, the broader and clearer that vision will be.

In this order of ideas, the business aspects in which we can apply the use of data are practically infinite: the viability of a new product on the market, new consumer trends, investment opportunities, identifying potential customers, knowing in what range of age are our most frequent customers, etc.

How you analyze and use the data within your company will also depend on the dynamics of the market in which you work.

Disadvantages?

The only drawback when it comes to implementing big data analytics within your company, you will have named the specialized knowledge that you will need to have to manipulate and analyze this vast amount of information correctly, advanced knowledge in calculation and programming is usually the minimum requirements. Doing so without knowing this could lead your company to make wrong decisions, such as having a poorly calibrated compass.